My ownership ended before the value reached users.
Monthsfrom handoff to production13+ years in product design
I used to design
digital products.
Now I ship them.
From the first question to a product running in production.
Scroll to see the shiftFor years, my work ended at a line.
The handoff.
Product delivery, before and now
Same product thinking.
A radically shorter path to value.
I own the full loop—from decision to production and back.
Daysto the first running productAI didn’t replace the design process. It removed the gap between design and impact.
First, the workflow product design relied on.
Pre-AI.
One coherent design process.
A fragmented path to production.
Hypotheses, product analytics and interviews at conferences shaped the direction. Prototypes were tested. UI and copy were refined. Then the product left my hands.
The experience was ready, but ownership split. Every correction now had to travel through another team.
4 months to productionDesign ready
Value delivered
The design was done. The outcome wasn’t.
A complete borrowing flow, from configuring the loan to confirming Bitcoin collateral.
Read the full Firefish case studyThe craft didn’t change.
The distance I can carry it did.
Then AI expanded my role—from designer to builder.
AI-native.
One continuous loop.
From opportunity to operation.
I found a problem worth exploring, ran parallel deep research, learned a new domain and turned the findings into a system I could run, observe and improve myself.
Not a prototype. Production code built while learning the domain and shaping the product.
Deployment, infrastructure, authentication, security and secrets configured end to end.
Independent strategies, real-time market mapping and API-limit orchestration.
Performance, errors and rejected operations visible in one control hub.
Every strategy starts with simulated capital. The same system can then move to live wallets—without rebuilding the product.
Real-time control over paper and live strategies, shared market data and system health.
Read the full Polymarket case studyThen months of direct, incremental improvement—not months waiting to begin.
Product Designer → Product Builder
13 years taught me what to build, why it matters and what good looks like.
AI enabled me to own the product experience end to end.
I don’t stop at a handoff. I design, build, deploy and keep improving the product in production.
Build something together


